Slamming on the Brakes

Last week, I was ready to jump on the self-publishing bandwagon. My story was good enough, I thought. I’m ready to be done with this Paladin business and move onto Uriel.

A lot can change in a week.

On Tuesday, I spoke at length with an editor whose publishing company was considering my manuscript. He had read my first five chapters and a two-page synopsis.

“Here’s what I’m not following,” he said. “What is the main conflict in your story?”

“Well, there are lots of conflicts,” I replied. “But the big one is the tension between the Paladins and the Uriel, and the eventual realization that the High Commander is evil.”

“That’s what I thought,” he said. “And what role does Sam play in this conflict?”

I had to think about it for several minutes. “Um, well, the High Commander wants her dead because Braeden loves her, and that affects his ability to control him.”

“Okay. But that’s Braeden’s story, not Sam’s. How is Sam central to the conflict?”

I racked my brain for an answer, and found none. “I guess she isn’t.”

“Yyyeeahhh…that’s a problem. You’ve got a serious flaw with your plot.”

Goddamnit, he was right. “That’s not an easy fix, is it?” I asked.

“No. No, it’s not.”

It wasn’t the only thing the editor said needed fixing. My world building? Hazy at best. My exposition? Far too much of it. And my similes? He didn’t pull any punches–my similes, at least in the first five chapters, are atrocious.

“I actually like your writing,” he said. So there was that.

The sad thing is that as he explained to me the why behind his criticism, I saw that he was right in every regard. The similes, the world building, the overabundance of exposition — those are, if not easy, at least doable fixes. The plot, on the otherhand, needs a serious overhaul, and there’s just no getting around that. I feel like someone just took off my blindfold.

So what does that mean for Paladin? It means a massive, massive rewrite, and for starters, it means I have to completely reconfigure my plot. I now see that Paladin is fundamnetally flawed–and before I even think about publication, I need to fix it. It will be a tremendous, time consuming, and likely frustrating endeavor.

Some of you who like Paladin might be balking at this decision. Don’t change it, you might be thinking. It’s good the way it is.

When I say I’m going to rewrite Paladin, I’m not going to change everything. While I recognize now that it has serious issues, I still don’t think it’s terrible. I’m proud of my character development and I love the romance between Braeden and Sam, and the dynamic of the trio. I want to preserve as much of that as I can. That plot line — the romance thread — is the most fleshed out in the novel, and while the details may change, those relationships will not. I won’t allow it.

I don’t want to abandon the original plot completely — nor do I want to make Braeden the main protagonist of the story — but unless I can come up with a way to make Sam central to the Paladin/Uriel conflict, I’m going to have to make very significant changes. Basically, I need to come up with a better reason for the High Commander to want to kill Sam. His motives in general need to be clearer, but his main motivation should be to destroy Sam. I have yet to figure out the why of it — but it essentially means there needs to be something special about her, beyond the fact she’s a female wielding a sword. She needs to be the Harry Potter to the High Commander’s Voldemort.

It’s almost like I’ll be writing a story about Sam, Braeden and Tristan in a parallel world. I can’t decide if I’m excited or sad about it. On the one hand, I feel like I just realized my diamond earings are cubic zirconia. I’m reminded that I’m an amateur writer and that my dream of being published is much further away than I imagined. In that sense, it’s disheartening.

On the other hand, this is my opportunity to do Paladin right. I’ve learned a lot about writing fiction over the past 15 months, and if I can just figure out the right plot, I think whatever I come up with will blow the original out of the way. If Paladin had strong world building, a strong plot and strong characters? I believe it would be a force to be reckoned with.

For those of you who are appalled by the thought of such dramatic changes — and they will be dramatic — you can rest easy that for now, Paladin will remain as it is up on Wattpad. You can read it anytime. However, I would ask you this — what is it that makes you like Paladin? If I had to guess, it would be the characters and the romance. The other stuff, you could take or leave.

You see, now that I’m a year-and-a-half into writing, it’s no longer enough for me to be good by Wattpad standards. I have good syntax and I can write snappy dialogue…but that isn’t all it takes to be a truly great author. I want to write a book that Publishers Weekly could review and find nothing but positive things to say (okay, I might be pushing my luck there, but a girl can dream).

I owe the editor a new plot outline this Sunday…and hopefully brilliance will strike before then. Pending his approval, for the next few months, I’ll be slaving away on the new and improved Paladin. That might disappoint some of you…it means Blue Sun will be on hold, and Uriel won’t begin being written for a long, long time. I’ll try to keep updating my blog, or perhaps write silly little fun stories, since I won’t be providing you guys with any new content otherwise. I hope you don’t forget about me! I will continue to be on Wattpad with disgusting frequency, so it’s not like I’m disappearing from the earth. But I wanted to let you guys know what an enormous undertaking is ahead of me. I will end this blog post with an unsatisfactory onomatopoeia:

Le sigh.

Forging a new path

Once again, I owe you all an apology for taking such an insanely long time to write a new blog post. To those of you who blog every day AND write your story, kudos to you. You’re a far better [wo]man than I.
I tend to write these things in a sort of stream of consciousness, since I don’t really have that luxury with my attempts at novel writing, so bear with me. My thoughts are not entirely organized, perhaps because I’m on the precipice of a very major life decision.
Those of you who follow me on Wattpad/stalk my news feed (no judgment — I assure you I stalk yours) may have seen a few of my comments back to readers regarding self-publishing. And those of you who read my last blog post probably sensed that I was at least considering self-publishing.
Well, this article in Salon sold me on it. In his aptly titled article, “Self-Publishing is the Future — and great for writers,” Hugh Howey, a very successful self-published author–or Indie author as the cool kids call it these days–talked not just about his journey to success but shared stories of many other successful self-published writers. And he shared some pretty interesting insights:
Your book might be in the top 1 percent of what readers are looking for — whether by the magic of your plot or the grace of your prose — in which case you are far better off self-publishing. You’ll make more money sooner, and you’ll own the rights when it comes time to negotiate with publishers (if you even care to.)
Do I think Paladin is in the top 1 percent? I don’t know, but I’m hoping that the number of reads I’ve gotten on Wattpad are an indication that it might be. Howey then goes on to say:

If, on the other hand, your work isn’t in the top 1 percent, it won’t escape the clutches of the slush pile. Your only hope in this case is to self-publish. Which means there isn’t a scenario in which I would recommend an author begin his or her career with a traditional publisher. 
Wow. That’s a pretty bold statement to make. And he goes on to back it with a lot of logic. You can keep a greater share of the royalties. You can price your book at whatever you want–dirt cheap, if that’s what you think will win over readers. You don’t have to deal with the stodginess of traditional publishing.
The book that Hugh Howey found success with was not his debut novel, and maybe mine won’t be either. Success in publishing these days, at least in the Indie community, is very dependent on your book going viral. It’s hard to predict what will and won’t go viral. A good story helps–that top 1 percent Howey mentions–but it also comes down to timing and sheer dumb luck. Maybe Paladin won’t be a huge commercial success…but maybe Uriel will be.
I’m going to be honest–if Random House came to me tomorrow and said, “Sally, we want to publish Paladin”, I’d jump on the deal in a heartbeat. But as there’s a slim chance of that happening, I’m starting to think that self-publishing is not so bad an alternative. At the end of the day, it may be my only option–and better, I think, to keep writing, to keep improving, to keep learning, than spend my days twiddling my thumbs, waiting for an agent to get back to me (if any agents I queried happen to read this post, please do get back to me!).
Do I think that all 50,000 readers who read Paladin from start to finish will buy my book, even if I price it at 99 cents? Do I think that even half will purchase it? I’m a realist–the answer to that is no. I don’t anticipate that publishing Paladin will start paying the bills–although I do hope some of my readers decide to show their support, either by purchasing a copy, writing a review, or simply recommending it to a friend.
So here’s my game plan. Over the next 3-4 weeks, I’m going to be editing the crap out of Paladin and formatting it for publishing as an ebook on Smashwords and Amazon. I’ve got the talented Hayley John, who made my cover for Blue Sun, painting me a custom cover (the Paladin cover I have on Wattpad I do not have the rights to publish). I’ve written an extended epilogue, and if I have time, I may write a bonus scene or two. I’m also going to attempt to figure out how the heck to market this thing. If, by some miracle, an agent gets back to me with interest during that period of time, I will put my publishing plans on hold. But from here on out, I’m going to move forward as though I’m aiming to self publish Paladin during the first week of May.
This isn’t an easy decision for me, but I think it’s the right one. I’ll keep those of you who are interested abreast of the publishing date – hope you’ll buy a copy!

Getting the word out there.

Happy Saturday, y’all! In the, er, 8 days since we last met (and by “met” I mean my last blog post), not all that much has happened on the writing front, unfortunately, and I confess I’m growing impatient — I’d take a definitive “No” over an I-don’t-know. I did hit 2.4 million reads on Wattpad (which is awesome, i.e. you guys are awesome). I’ve been getting about 100K new reads every day since Paladin was featured a little over 2 weeks ago.
I’m beginning to seriously consider the self-published route, for a few different reasons. For one thing, Paladin is my debut novel…and hopefully not the best book I’ll ever write. Am I wasting my time trying to get my first attempt at writing a novel published? I’ve read in a hundred different blogs that your first book is crap; it’s the second book that sells.
But I’ve put so much time and energy into Paladin, and I really do believe in it. Heck, I’m somebody’s favorite author! The primary benefit of self publishing, as far as I see it, is then this whole publishing business is done and over with. I can stop editing (I think I’ve seriously spent like, 200 hours editing this thing); I can start thinking about the sequel to Paladin or a new series entirely. I’m itching to write something new (although a new world has yet to pop into my head, which scares me a little).
The thing is, self publishing would be taking a huge risk. I’d have to invest some of my own money–and let me tell you, I’m not rolling in dough–and a lot of time. I would need to find a cover artist (and likely pay them), and if I were to produce hard copies (vs. ebooks) of Paladin, the money would come out of my own pocket. I would need to either hire a copy editor ($$$) or go through the whole novel again with a fine tooth comb…which will take me another 20 or 30 hours. Any way you slice it, the journey to getting published will take a loooong time.
But what I think will be the biggest time suck is getting the word out there. I’ve got an amazing 2,400 followers on Wattpad — and presumably significantly more readers than that — but not all of my followers and readers are going to want to purchase my book. The biggest mistake I think authors on Wattpad make is that they only focus on the Wattpad community. Us Wattpadders are accustomed to reading books for free, and actually paying for a book is a cultural shift that authors are trying to force down Wattpadders’ throats. (Don’t get me wrong — when Paladin is published, I’ll ask you to buy my book. But I won’t condemn you if you don’t. You’ve already paid me in encouragement, and that counts for a lot).
The real opportunity lies with the readers who haven’t already read Paladin–and I think limiting myself to the Wattpad community would be silly. There are 5 million registered users on Wattpad…but there are over 7 billion people in the world! Okay, that’s a bad comparison, because the whole world isn’t literate, or fluent in English, or flush with money in order to purchase a book, but you get my point. The world is changing, too — ecommerce (in other words, online sales) is expected to reach $1 trillion by 2016 and Juniper Research forecasts that purchases via mobile devices (tablets, smartphones) will outpace shopping on desktops. Research also shows that YouTube is the second most popular search engine in the world, after Google.
Why am I citing all these random stats? It impacts how us authors (and publishing houses) have to target potential readers. Advertising your book in a newspaper or on the side of a bus? So 1990. Authors need to find a way to tell the new reader about their book. The new reader is digitally-savvy, likely on their mobile more often than their laptop, and consuming information via lots of different channels — Amazon, Twitter, Facebook, YouTube, Goodreads. Maybe Wattpad.
So what the heck does all this have to do with self publishing vs. traditional publishing? Well, if I self publish, I have to do all my advertising myself! And what used to be pretty straightforward–send your book out to a few review blogs, maybe fork out some $$$ for an advertisement in the newspaper or an online news site–is now super complicated. To really get the word out there, you need to have a presence and strategy on all those different channels (mobile, Internet, traditional, Goodreads, Facebook, Twitter, Wattpad, YouTube, etc.). Multimedia is the wave of the future. Unfortunately for me, I’m a technological dunce.
At the Digital Hollywood panel I spoke at last week, Brittany Geragotelis talked about the makeover videos she posts on YouTube, to tie into the magical makeover her main character gets in her book (seriously, check them out). Another great example of creative marketing for books is what the folks at Rigler Creative  are doing — they’re launching a new book review web series on YouTube aimed at 11-16 year olds (the lower spectrum of a YA audience) called “Best Friends Book Club“. Each week, they air a 3-5 minute segment featuring four teenage hosts who review a YA book in an informal talk show setting. The series is syndicated on Tumblr and Wattpad.
I checked out the first episode, which premiered today. The four teenage hosts–who are way cooler than I was at their age–reviewed The Journeys of John and Julia, which you can actually read here on Wattpad (it’s also available in print and as an ebook on Amazon). I have yet to read the book, but did notice that each chapter has a little video embedded in the page. I didn’t even know you could do that on Wattpad!
Anyway, here is the first video — it is adorable.
Long story short, if I self publish, I won’t be able to do this stuff…at least not without paying someone to do it for me. I lack the technological know-how, and frankly, the time, to put something this elaborate together. The other big issue for me is that I really want an editor from one of the Big Six publishing houses to rip into my book. I feel like traditional publishing would get Paladin to the next level.
I have no immediate plans to take action either way. I feel like I should at least get rejected before I make the decision to go the self publishing route. For now, I’ll just sit back and wait…and wait…and wait.

Freakin’ Out

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So the title of this blog post is a reflection of what I’m doing right now: I’m freakin’ out. Not in an omg-I-just-effed-up kinda way, but in a holy-!@#$-this-is-awesome kinda way*. It’s an important distinction.

As to the source of my freak out–last night I got home from welcome drinks with my new coworkers (I just started a new job last Wednesday) to a private message in my Wattpad inbox:

Hi Sally, I work for a company that books panelists for the Digital Hollywood conference. Our next one is March 5-6 and we wanted to see if you would be on a panel about modern book publishing and reaching your audience. As you can see we are currently booking the panel (we have a few TBDs to fill....)

http://www.dhcontentsummit.com/new-york/wednesday-march-6-2013/432-9--215-pm--300-pm

It’s probably worth reiterating that when I’m not moonlighting as a wannabe author, I work in public relations. Part of my job is vetting speaking opportunities for my clients, so of course when I receive a speaking opportunity myself the first thing I think to do is vet the event. I conveniently forgot that a) I’m not the CEO of a company and b) I’m not a renowned expert on anything. I don’t need to be vetting opportunities.

But while I was still pretending to be this vastly important person who gets asked to be a guest on panels all the time (I also conveniently forgot that the last time I was asked to be a panelist was, oh, never), I did some research on the Digital Hollywood conference…


Holy shit (shite? should I just make that my permanent staple?). This event is LEGIT.

I was looking through some of the previous guests they’ve had attend this thing, and they’ve had some seriously big names. People like the founder of Wikipedia, the EVP of Sales of Photobucket, the president of Scholastic Media…and you can see the March 5-6 conference’s impressive lineup in this link.

So this leaves me scratching my head. How the heck do I fit into this event? I mean, I know me. I hang out with myself everyday and I can tell you that I’m really very normal (well, normal in the sense that I’m not Mark Zuckerberg. Otherwise I’m arguably very weird). It’s not like you hear the name “Sally Slater” and you’re immediately filled with recognition (although let’s be real, my parents gave me a bad ass name). I feel like I just won the lotto, and you know how those stories always end.

But I’m no dummy–this is a great opportunity and there’s no way I’m passing it up. The conference and the panel itself are sure to be filled with folks in the publishing industry and I’m looking forward to meeting a lot of interesting people. Besides, I’m a total ham: I love talking to people. Stage fright shmage fright. This will be fun.

I did ask the event organizer why he chose little ol’ me to be on this panel, because in all seriousness I’m beyond flattered and am super excited, and I’m also a little shocked. He explained to me that my success on Wattpad with Paladin is an interesting and relevant addition to the conversation on modern book publishing. I can kind of see that–I recently attended a panel on book publishing myself, and while the panelists provided a lot of insight on the differences between traditional and self publishing, writers’ communities like Wattpad, Figment, Authonomy, etc., didn’t come up at all.

And sites like Wattpad are increasingly relevant, I think. According to their blog, Wattpad surpassed 10 million uploaded stories in 2012. I think Amazon Kindle–and don’t quote me on this–only has around 2 million e-books. Although as a caveat to those numbers, not all 10 million (and probably not even half) uploads on Wattpad are completed stories. 

But what does success on Wattpad really mean? I’d like to think that the traction I’ve gotten is a result of Paladin being a good story. Certainly, publishing houses are paying more attention to the website–all of you on Wattpad have probably seen the advertisements for Simon & Schuster’s What the Spell?, which originated as a Wattpad story. Most of the books that do get traditionally published have upwards of 10 million reads (meanwhile I’m stuck around 1.2 million). And I hate to say it, but some of the books that have millions upon millions of reads are not good books. I think Wattpad can be about good stories, but it’s also somewhat of a popularity contest. Which is funny, because I’ve never been the popular kid before. I was always the popular kids’ nerdy friend, or alternatively, the loser. I doubt I’ve changed my stripes.

I’ll have to give some thought over the coming weeks as to what I’m going to talk about on this panel, especially as it relates to publishing. Would you consider having a completed book on Wattpad “being published”? Up until now, I haven’t, but now I’m not so sure.



*I really love portraying swear words as numbers and symbols. I have no objection to using actual swears, but I’m obsessed with !@#$. Well, that and the word “shite”.